The three secrets to raising capital from high net worth individuals are…
- Connect emotionally
- Always be educating
- Focus on execution
SECRET #1 RESOURCES: Connect Emotionally
The story I referred to during the webinar where Matt details the various trials and tribulations begins at 3:32. He will typically share some version of this story at every investor event we host.
Stephen Seal’s personal story starts at 0:39 in the video. In a very short period of time Stephen gives you a glimpse into what he’s all about.
Blake Hansen begins his presentation with a video that is narrated from the perspective of a prospective investor. In two minutes, it sets the stage for what Blake is all about as a person and a real estate investor. Very powerful!
SECRET #2 RESOURCES: Always be educating
In this video Matt explains the genesis of the SBRE Investment Summit and what the true purpose of the event is. This event really hits on all three of the secrets. There are emotional connections on many levels, the entire purpose of the event is to educate and the event itself is executed perfectly from the way people are invited, to how they are treated the moment they step off the plane and the venues are always world class.
This is one of the best, if not the best, website I found when pouring through hundreds of real estate investment sponsors website in search of the three secrets being executed.
Greg and Steve are masters of the educational investor event. I believe this is the playbook that every sponsor should run. It is the perfect format to execute on all three of the secrets and all things being equal should have a really great return on investment. Not everyone can pull of an SBRE Investment Summit but you can pull this off.
The combination of the Mile Marker Club and Ryan’s Motorhome & Money Tour are absolutely brilliant. Ryan drives a motorhome all around the country and creates a built-in excuse to throw a party. The motorhome is ostensibly a moving billboard as it has a graphics wrap with a call to action for high net worth investors to reach out if they want to learn more about how to maximize their retirement funds. Genius!